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Ethics and Safety

An ethics and safety statement for an AI automation agency is crucial to convey a commitment to responsible and ethical use of technology. Here’s our statement, as regards to what is in our control:


Ethics and Safety Statement

At Pixtamatic Ltd, we are committed to upholding the highest standards of ethics and safety in the development and deployment of artificial intelligence and automation technologies. Our mission is to use the power of leading-edge technologies responsibly, ensuring that they contribute positively to society, businesses and individuals.

1. Transparency and Accountability:

We are dedicated to transparency in our AI systems’ design and functionality. Our algorithms and automation processes are developed with accountability in mind, and we strive to provide clear insights into how our technologies operate.


2. Fair and Inclusive Practices:

We adhere to principles of fairness and inclusivity and check to ensure that our AI solutions are designed to avoid bias and discrimination, promoting equal opportunities and access for all individuals and communities.

3. Privacy Protection:

Respecting user privacy is paramount. We prioritise the protection of personal information and adhere to all relevant data protection regulations. Our AI systems are created with privacy in mind and as the default position.

4. Security Measures:

The security of our AI systems and the data they handle is a leading priority. We implement robust security measures to safeguard against unauthorised access, data breaches and other potential threats.

5. Human-Centric Approach:

We recognise the importance of maintaining a human-centric approach to technology. Our AI solutions are developed to augment human capabilities, fostering collaboration and enhancing productivity.

6. Continuous Evaluation and Improvement:

We are committed to continuous evaluation and improvement of our AI systems. Regular assessments are conducted to identify and address ethical considerations, ensuring our technologies align with or even go beyond evolving ethical standards.

7. Adherence to Regulations:

We operate in accordance with all applicable laws and regulations governing AI and automation. We aim to ensure that our commitment to legal compliance extends to international, national, and regional standards.

8. Ethical Decision-Making:

Our team is dedicated to making ethical decisions throughout the development, deployment, and maintenance of AI solutions. We actively engage in ethical discussions and seek external input to ensure a well-rounded perspective.

9. Community Engagement:

We actively engage with the communities we serve to understand their concerns and expectations regarding AI and automation. This open dialogue helps us to incorporate diverse perspectives into our ethical considerations.

10. Social Responsibility:

Recognising the broader societal impact of AI, we actively pursue initiatives that contribute positively to social well-being. We are committed to leveraging technology for the greater good and addressing societal challenges.

By embracing these principles, Pixtamatic Ltd aims to foster trust, drive innovation responsibly and contribute to a future where AI and automation enhance the well-being of individuals and communities.

Pixtamatic Ltd
13 November 2023